When you work in the inbound marketing world you rely on the use of special tools to help you gain insights into your clients and their competitors. With all the possible tools out there it’s hard to know which ones will provide you with relevant and accurate findings that you can trust. Lucky for you, all of us at Inkbyte Group have gone through every phase of this search and have found the tools that we approve and stand by.
HubSpot is an inbound marketing and sales software that helps companies attract visitors, convert leads, and close customers. The tools provided in this software are used for social media marketing, content management, web analytics, and search engine optimization (SEO). A few of the many things you can use this platform for includes:
- manage and update website content
- create specialized landing pages
- schedule social media posts
- generate more traffic to sites
- set up automatic marketing workflows
- enhance SEO
Like all great things in life, it always comes with a cost. There are 5 different packages offered by the company: Free, Starter, Basic, Professional, and Enterprise. The higher up you go and the more you’re willing to spend the more features you will be able to access and utilize.
Rank Tacker is used our go-to keyword tool. It is simple and easy to use and allows you to track daily keyword performance in real-time. Rank Tracker also allows you to analyze competitors for the same specified keywords, create detailed reports automatically, and identify areas for business growth. Get insights on where you need to adjust your strategies to beat out your competitors in terms of organic keyword search. The best part about Rank Tracker is that it is customizable to search whatever keywords you want, over whichever search engines you choose, and in allocation that is as specific or general as you’d like.
Link Assistant is a tool that is provided by SEO PowerSuite which also provides us Rank Tracker listed above. This tool finds relevant link opportunities. It allows you to see who links to top-ranking, relevant and high-quality websites but does not link to your site. This tool is great for finding possible backlinks which help in the SEO strategy.
Another tool found in the bundle by SEO Power Suite, Website Auditor crawls your site and then provides you with on-site SEO data points that help you to analyze it. It will search your site to immediately find any technical issues that may be affecting your rankings. This tool lets you see how your site is performing in terms of
- -HTTP status codes
- -page titles
- -meta decriptions
- -meta keywords
- -total links on page
- -W3C validation errors
- -CSS validation errors
- -canonical URL’s associated with the page
-HTML code size
-links on the page with no-follow attribute
Screaming Frog SEO Spider
SEO SpyGlass is a backlink checker that lets you see all the links to a site. This tool is excellent in finding out if you have high quality backlinks. You can simply go through a list collected by Spyglass of links directing to your site and determine if any are not useful or trustworthy in which case you can then disavow them in Google Webmasters if you choose.
Google Analytics is a web analytics tool that tracks and reports website traffic. Users can review online campaigns by tracking landing page quality and conversions. Conversions include sales, lead generation, viewing a specific page, or downloading a offer or file. Google Analytics reports identifies poorly performing pages, how long they stayed on the website, their geographical position, and more.
Google Keyword Planner
Keyword Planner is a tool that aids in building new search campaigns. You can use Keyword Planner to search for keywords and see how they might perform. It can also help you choose competitive bids and budgets for your campaigns. With this tool you can search for keywords based on terms that are relevant to your product or service, website, or landing page. You can also get historical statistics and traffic forecasts by using statistics like search volume to help you decide which keywords to use for a new or existing campaign. The forecast predicts clicks and estimated conversions which gives you an idea of how a list of keywords might perform for a given bid and budget. If you are looking to start a campaign this tool is meant for you.
Google Webmaster Tools helps you evaluate and maintain your website’s performance in search results. Webmasters verifies that google can access content on your site. You can submit new pages added to your site to be crawled by google bots and also hide content that you don’t want to be found in a google search. In terms of search views for your website, webmasters tells you which search queries drive the most traffic and the most popular queries in which your website appears for in search results. The features and uses for Webmasters seems endless, there is so much more that this tool allows.