Hubspot

Hubspot is and inbound marketing and sales platform that provides tools for social media marketing, content management, website development, web analytics, and SEO. Many marketers refer to this site for its valuable tools and blog insights. While their blogs are extremely useful we all know the struggle of coming up with continuous content for our own blogs. If you want to have an impact on your SEO its crucial to maintain a steady blog. Hubspot offers a free blog topic generator helps by giving you some broad areas to discuss within your subject of choice. While many aspects of Hubspot require a paid account to use the tools, their blog and other features can be handy in your efforts.

Shutterstock

Not all of us are photographers but that doesn’t need to stop you from creating digital assets with amazing images. Shutterstock offers a collection of more than 95 million royalty free images. Although access to these photos requires a paid subscription it is well worth it. You can search for images by keywords and find them in almost any vertical or subject. The best part is you don’t have to worry about copyright infringement or taking the time to photograph the same types of images yourself.

Semrush

Semrush encompasses a slew of digital marketing tools that assist you with SEO, PPC, Keyword Research, Competitive Analysis, Social Media, PR and Content Marketing. Semrush allows you to input your URL and run a site audit. You can compare your findings to how your well your competitors’ sites are performing. This tool has a lot of features that help to better analyze and understand the workings of your site and provides you with specific data showing you where on your site the errors how and how to fix them.

Moz

Moz is a software that offers SEO tools that assist with keyword research, link building, site audits, and page optimization. The site allows you to run site checkups to determine what steps to take in order for you site to function properly and rank in searches. The Moz Keyword Explorer provides keywords suggestions as well as take a look at your competitors for those keywords and search volume. You can create a paid account in which you can access more tools, tips, and findings or you can take advantage of the free SEO tools offered.

Ahrefs

Ahrefs is widely known for its use in backlinking. However, aside from checking backlinks to your site, Ahrefs will check how well your site is performing and provide you with a site and domain rating which will tell you the chances of your site ranking high in Google search results. The tool will also help with competitor research and ranking to see how well you are performing in comparison to your competition. Features found in Ahrefs include rank tracker, site audit, site explorer, backlink index, ranking index, content explorer, keywords explorer, along with regular alerts and notifications about your performance.

Google Keyword Planner

Keyword Planner is a tool that aids in building new search campaigns. You can use Keyword Planner to search for keywords and see how they might perform. It can also help you choose competitive bids and budgets for your campaigns. With this tool you can search for keywords based on terms that are relevant to your product or service, website, or landing page. You can also get historical statistics and traffic forecasts by using statistics like search volume to help you decide which keywords to use for a new or existing campaign. The forecast predicts clicks and estimated conversions which gives you an idea of how a list of keywords might perform for a given bid and budget. If you are looking to start a campaign this tool is meant for you.

Google Analytics

Google Analytics is a web analytics tool that tracks and reports website traffic. Users can review online campaigns by tracking landing page quality and conversions. Conversions include sales, lead generation, viewing a specific page, or downloading a offer or file. Google Analytics reports identifies poorly performing pages, how long they stayed on the website, their geographical position, and more.

SimilarWeb

SimilarWeb is an online competition tool for businesses that offers insights into both your website traffic volume, referral sources, and keyword analysis, as well as your competitors’. Using this tool allows you to:

  • Benchmark against your competitors and industry
  • Reveal your competition’s analytics & online strategy
  • Discover new opportunities – partners, leads or affiliates
  • Identify emerging trends and new players
  • Understand consumer intent and journey

Canva or Venngage

Both of these online applications allow you to create eye-catching designs, documents, presentations, and infographics. They have a drag-and-drop feature with professional layouts to choose from. If you don’t want to follow the offered designs you also have the ability to start a project from scratch to create it as you envision. They have thousands of stock photography images, filters, icons and shapes, and hundreds of fonts to choose from. Bring your ideas to life and produce content that attracts the attention of your viewers.